Below is a few of the most frequently asked questions relating to book promotion we receive, if you can’t find a question listed below why not contact us and we will respond shortly.
Book Distribution and Book Sales
As long as your book is available either in .pdf (portable document format), .kpf (kindle package format), or .epub (electronic publication) format, we can distribute your eBook to major book resellers online.
It is impossible to accurately forecast book sales. Predicting book or e-Book sales is difficult due to factors that are beyond of anyone’s control, such as public opinion of a book and an author’s performance in interviews. But credible publicity companies like ours only take on books that, in their opinion, have a strong chance of receiving favorable media publicity, which is essential for boosting book sales.
Components of Publicity Campaigns
Morning and daytime talk/news shows are inundated with hundreds, sometimes thousands, of publicist pitches and books every day. It’s never easy to get an author on a national TV show, but if your book is a good fit for a major show, we will make every effort to interest its producers. Big things happen for Project Flack clients every day.
It’s generally not a good idea to merely pay attention to national media. We constantly seek out prestigious publications for authors, but it’s critical to seize all openings in a book publicity campaign. National outlets’ producers and editors are constantly on the hunt for intriguing books and authors who have already been covered by local and regional media. Small-market radio, TV, or newspaper coverage frequently spurs book sales and results in other favorable outcomes.
We do, indeed. We provide numerous social media promotion choices. Rebroadcasting the outcomes of publicity initiatives is a crucial aspect of social media. We urge authors to post publicity placements on their websites and social media. They are efficient social media content that widens the scope of positive book coverage. Potential readers and book buyers are impressed by the implication of endorsement from media coverage.
Publicists construct tailored media lists that correspond with a book’s subject and then get in touch with both known contacts and new people. At Project Flack, we tailor the majority of pitches so that contacts are aware they weren’t selected as part of a mass mailing. Typically, pitches are sent over email; our database includes each contact’s preferred channel (i.e., email vs. regular mail). Some people even prefer phone conversations after they’ve received a book in the mail.
The kind of book determines how many media outlets need to be contacted during a campaign. For a book with a narrow audience, the outreach may be more specialized; nevertheless, for books with a broader audience, excellent book promoters get in touch with a wide range of media. In a successful book publicity effort, the quality of the media contacts is more important than the quantity.
How does Project Flack work?
Any English-speaking media outlet anywhere in the world can be reached. We work with various clients internationally. Additionally, we enjoy strong ties with the Australian media. We involve both American and Australian media in our most extensive PR initiatives.
Before we even publish or submit anything to our publicity channels and platforms, we make sure that all publicity materials are approved and reviewed by our clients.
Yes, we run e-book-only campaigns and have honed specific e-book marketing strategies. We frequently collaborate with authors whose books are available in print and as e-books.
Normally yes. Often, the controversy promotes publicity. It can make a book stand out from the competition, create discussion, and make for interesting interviews. We do not, however, support works that incite hatred or other negative behaviors.
Yes, we can pitch English-language media anywhere in the world because of our global presence.
Definitely not. We are more than glad to assist an author with self-published book.
The Author’s Role in Book Publicity Campaigns
Yes, we need a supply of books to give to interested media contacts. The amount depends on the length and nature of the campaign. We will also need copies of your ARCs (Advance Review Copies) if you have them before the book’s publication date and we are advertising it beforehand.
If your book is published and available for purchase, you’re ready to begin! If we are working with Advance Review Copies (ARCs) or galleys, we can start several months before a book is available for purchase so we can target long lead time media (i.e., monthly magazines) and trade publications.
Not typically. Editors of journals and newspapers will either e-mail you questions or schedule a time to talk with you, and the vast majority of radio interviews may be conducted from the convenience of your office or home.
When your campaign ends, we will provide you with a completed fulfillment report listing all the results of the publicity campaign we’ve done for you like online links, and released dates etc.
The Cost of Professional Book Publicity
No! Our agreements are straightforward and clear.
We offer upfront publicity packages with corresponding rates. We do not provide services that are paid based on a percentage of book sales or other commissions.
What is it Like Working with a Book Publicist?
Week to week, it changes. A publicist may invest many hours per week in media lists, angle research, personal pitching, and evaluation of what is most effective. Possible media requests and inquiries for the following week. A successful book marketing campaign cannot be implemented in a predetermined number of hours; it is a dynamic, adaptable process that calls for constant creativity.
Not at all, no. Because certain book marketing strategies are more intricate and multi-layered than others and concentrate on particular media niches, there is a range in the number of campaigns that a publicist can successfully conduct.
One benefit of working with a company like Project Flack is that, in the event that your principal publicist is unavailable for any reason, there are many tiers of backup. Any absence from a one- or two-person publicity company can affect a campaign. Each book at Project Flack has a dedicated team that includes a Publicist (occasionally two Publicists share a campaign) who manages the day-to-day aspects of the campaign and a Publicity Team Manager. As a result, our campaigns run without a hitch every day.